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WiseStamp Brings Your Email Signature to Life This content from: Duct Tape Marketing On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little touch can say a lot about what you do and how you connect. If you’re like me, you send a lot of email so why not make sure your email signature is working in the background for you. This doesn’t mean you need flashing lights and honking horns, but you should supply recipients, even those that contact you often, with all the necessary contact details, including social profiles, so that you are easy to connect with. Creating an email signature, while not that technical, can take a little work and may even be limited on services like GMail. WiseStamp is a browser plugin (Firefox, Chrome, and Safari) that makes the act of creating multiple, highly engaging email signature profiles very easy

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WiseStamp Brings Your Email Signature to Life

Creating a Boutique Business This content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes The term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point is this week’s guest on the Duct Tape Marketing Podcast, Sarah Petty, who by her own designation, owns and operates a “boutique” photography business called Sarah Petty Photography . Her belief in the boutique way led her to launch a separate business, The Joy of Marketing , to teach other small business owners how to create a boutique brand. In some ways it’s easy think about a boutique business as just another way to brand, but it’s much deeper in some ways

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Creating a Boutique Business

Duct Tape Coaching or Going It Alone This content from: Duct Tape Marketing One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles. I admit it’s an ambitious mission, but I love helping small business and so I created the Duct Tape Marketing Coach Network . This growing global enterprise uses our tools, systems, brand and network to create a marketing coaching business and attract small business owners that like the idea of a marketing system. Occasionally I conduct live Discovery calls to help marketing professionals understand the benefits of joining a network like ours vs. going it alone.

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Duct Tape Coaching or Going It Alone

5 Ways to Make a Database For Your Customers This content from: Duct Tape Marketing Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities. What if you look at database building as a service you provided for your customers? Now, in some cases that might be a good service offering as a profit center, but I’m talking about providing a service that simply allows you to differentiate your business by adding value in ways that your competitors aren’t even thinking about.

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5 Ways to Make a Database For Your Customers

5 Ways to Make a Database For Your Customers This content from: Duct Tape Marketing Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities. What if you look at database building as a service you provided for your customers? Now, in some cases that might be a good service offering as a profit center, but I’m talking about providing a service that simply allows you to differentiate your business by adding value in ways that your competitors aren’t even thinking about.

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5 Ways to Make a Database For Your Customers

Weekend Favs August Twenty Eight This content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr. Image credit: Charles Lam Good stuff I found this week: Color Blender – Input two colors and this tool will show you all the mid-point colors created by blending the two – very useful for finding complimentary colors Building Community Sites with WordPress : 15 Plugins to Get Started.

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Weekend Favs August Twenty Eight

The Most Wasted Page On the Web This content from: Duct Tape Marketing Among the millions and millions of web site pages out there, one kind of page is often wasted space just begging for some marketing think. And no I’m not talking about the About Us page, but it might be close second. Most businesses online understand the need to capture leads through ebook, seminar and email newsletter sign-ups. Depending on the service you use the technology that drives these forms almost always redirects the subscriber to a success or thank you for joining kind of page. More often than not these pages are default generic pages created by the email service provider and left so by the user

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The Most Wasted Page On the Web

5 Ways to Get Rockin Reviews This content from: Duct Tape Marketing Reviews and testimonials have always been a nice way to offer third party proof that your company does what it says it does and that your customers are happy campers and willing to talk about it. Reviews, however, have become even more important now that local search directories like Google Maps and Yelp! have made them a foundational element for ranking well for local search. Getting reviews and testimonials on a routine basis takes a proactive and committed approach if you are going to generate them on a consistent basis and still generate them authentically. (Fake or over the top review generation campaigns can actually produce negative results.) Below are five ways you can look at systematically creating reviews. Do the reference track I stumbled onto this idea quite by accident, but it’s very effective

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5 Ways to Get Rockin Reviews

How To Increase Landing Page Conversion This content from: Duct Tape Marketing Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As” to download – Subscribe now via iTunes Landing pages, those web pages you create and use to entice visitors to take a single action, have come a long way in terms of functionality and use. Internet Marketers have used them for years and with the introduction of services and practices dedicated to the use of these tools every small business can benefit from using highly optimized landing pages. I’ve been on a bit of rant about this topic so see the related posts below for more. For this week’s episode of the Duct Tape Marketing Podcast I spoke with the CEO and Director of Inbound Marketing for a landing page optimization firm Unbounce

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How To Increase Landing Page Conversion

Mooing On This content from: Duct Tape Marketing

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Mooing On